N.Design Studio

The Digg Effect

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As you might have noticed that my site is loading very slow today and sometime not even available. This is because someone submitted my iTheme (WordPress theme) to Digg. The good news: I was dugg, but the news: my site was completely down last night for couple hours. If you were on my site last night, you probably had experienced the downtime. This is known as the "Digg effect". Digg effect is "the term given to the phenomenon of a popular website linking to a smaller site, causing the smaller site to slow down or even temporarily close due to the increased traffic."

Usually, my server (Media Temple’s dedicated server) is very stable which can manage my high traffic site (12,000+ visitors daily). But I was very disappointed that it couldn’t handle the Digg effect. As soon my link made to the Digg front page, my site immediately became very slow and sometime unavailable. This is cause by the high demand of server requests and database queries. There was nothing much I could do about it since my server’s CPU was at 100%. Well, I guess it is time to look for a better host or server upgrade.

The chart below shows that my site was down for about 6 hours:
webstats

Getting dugg is good because it brings you traffic and exposure, but it also has side effects such as server downtime and bandwidth excess. If you think you might get dugg next, be sure to prepare for it. Here are some links on how to handle the Digg effects:

P.S. I’m very excited to get dugg and thanks to all diggers who dugg my link. Also check out my previous dugg links:

42 comments so far

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  1. Gravatar
    Sequnix
    # 2

    April 13th, 2007 at 4:56 pm

    Wordpress is an excellent CMS. You might be right with that, but you need FACTS in order to make a bigger group of people move to that solution. Although, WP is very popular and user-friendly and I think that it’s popularity overtakes the sidekicks it contains. And who knows… maybe they will optimize WP in future

  2. Gravatar
    drakazz
    # 1

    April 13th, 2007 at 3:55 pm

    Come on… who still uses Wordpress? It is such a bloat, and wastes so much resources. I mean, my applications are way lighter, the best thing that they save is the RAM used and processing time, which is usually massive when using themes in Wordpress…

    Best thing that I am thinking of doing is a CGI application that would be built with C++, instead of PHP. This would be way more efficient, because there is way less CPU wastage (code is machine-run straight away), there is more that you can do (for example use a few threads/persistent connections to your database), saving so much of our money wasted on high end machines that have the purpose of running Wordpress ;-)

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