N.Design Studio

The Digg Effect

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As you might have noticed that my site is loading very slow today and sometime not even available. This is because someone submitted my iTheme (WordPress theme) to Digg. The good news: I was dugg, but the news: my site was completely down last night for couple hours. If you were on my site last night, you probably had experienced the downtime. This is known as the "Digg effect". Digg effect is "the term given to the phenomenon of a popular website linking to a smaller site, causing the smaller site to slow down or even temporarily close due to the increased traffic."

Usually, my server (Media Temple’s dedicated server) is very stable which can manage my high traffic site (12,000+ visitors daily). But I was very disappointed that it couldn’t handle the Digg effect. As soon my link made to the Digg front page, my site immediately became very slow and sometime unavailable. This is cause by the high demand of server requests and database queries. There was nothing much I could do about it since my server’s CPU was at 100%. Well, I guess it is time to look for a better host or server upgrade.

The chart below shows that my site was down for about 6 hours:
webstats

Getting dugg is good because it brings you traffic and exposure, but it also has side effects such as server downtime and bandwidth excess. If you think you might get dugg next, be sure to prepare for it. Here are some links on how to handle the Digg effects:

P.S. I’m very excited to get dugg and thanks to all diggers who dugg my link. Also check out my previous dugg links:

42 comments so far

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  1. Gravatar
    8 Preparation Methods That Everyone Should Know About For The Next Digg / Slashdot Effect | because you value your mind
    # 32

    May 28th, 2007 at 9:59 pm

    […] The Digg Effect How to handle digg effects | BlinkList | del.icio.us | Furl | Netscape | Newsvine | reddit | StumbleUpon | […]

  2. Gravatar
    modifoo
    # 31

    May 13th, 2007 at 6:36 am

    …isn’t that the sort of situation that mediatemple’s Grid Server should handle?

    (I’m also with mt, and long from getting/feeling any digg effects with my rather low-traffic blog; but would be nice to know beforehand…)

  3. Gravatar
    대출상담하세요
    # 30

    May 12th, 2007 at 6:58 pm


    무방문 대출

  4. Gravatar
    k-ny
    # 29

    May 12th, 2007 at 2:49 pm

    Wow, incredible effect !

  5. Gravatar
    akdeniz01
    # 28

    May 12th, 2007 at 9:00 am

    slm

  6. Gravatar
    Dragos
    # 27

    May 11th, 2007 at 3:09 pm

    Uhu! i’d like a digg effect on my site (click on my name)

  7. Gravatar
    长沙机票
    # 26

    May 10th, 2007 at 4:05 am

    good

  8. Gravatar
    长沙机票
    # 25

    May 10th, 2007 at 4:04 am

    good site!

  9. Gravatar
    Travis McCrea
    # 24

    May 5th, 2007 at 11:22 pm

    This is usually (or more like used to be) called the “Cnet effect”, this was because back when people heard of Cnet, when they would feature sites and such, it would kill there server… thats why some people like to go with hosting on people like nearlyfreespeach.net. I can’t wait to feel the wrath one day

  10. Gravatar
    Mark
    # 23

    April 28th, 2007 at 10:38 pm

    By the way, if you’re wondering how a shared host (good one) allows me to handle such large amounts of traffic, they offer MySQL replication and mirroring, so if the load is too high on a server, the IP for my site is immediately (TTL of 1800) changed to another server that has a full mirror of my site ready to go, and another one waiting behind that…

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